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Instagram"s new incentive to marketers is a major blow to Snapchat (FB, SNAP)

BI Intelligence This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Instagram is offering marketers and advertisers credits for and free trials .....»»

Category: topSource: businessinsiderJul 17th, 2017

Instagram Adds a New Feature Aimed at Stunting Snapchat"s Growth

Instagram's new feature could be a major blow to Snapchat......»»

Category: topSource: incMar 21st, 2017

Snapchat gets poor marks from marketers

When Snap Inc. went public less than two weeks ago, investors bet big that the Venice, California messaging app would be able to leverage its 158 million daily active users into major advertising revenue. A series of recent studies, however, sugg.....»»

Category: topSource: bizjournalsMar 15th, 2017

Snap tried to turn big Investors into zombies — it didn’t work

Thomson ReutersSnap Inc., the parent of Snapchat, was dealt another blow today. FTSE Russell, which owns numerous indices for stock markets around the world, including the US Russell 3000, 2000, and 1000 indices, said today that it would exclu.....»»

Category: topSource: businessinsider5 hr. 12 min. ago

Instagram is turning the screws on Snapchat by handing advertisers free trials and credits (SNAP, FB)

Business Insider Instagram is luring advertisers to its platform by giving them free trials and credits. While c.....»»

Category: topSource: businessinsiderJul 16th, 2017

Instagram Offers Free Trials and Credits to Advertisers to Lure Them Away From Snapchat

After Morgan Stanley downgraded Snap this week, Instagram swooped in to draw advertisers away from the company......»»

Category: topSource: incJul 14th, 2017

Snapchat has made ad skipping a feature of the app — and that poses an existential question (SNAP)

Thomson Reuters Snap has made easy ad skipping a feature of its Snapchat messaging app. That poses a critical challenge for marketers, who are turning to some long-tested tricks to make their campaigns blend in. Snapchat has to square its inten.....»»

Category: topSource: businessinsiderJul 5th, 2017

Snap is fighting to retain its identity even as it opens up to a sea of new advertisers

PepsiWith a flurry of recent updates to its ad products, Snapchat is inviting marketers of all sizes to buy ads on the social app. But the company still seems intent o.....»»

Category: topSource: businessinsiderJun 29th, 2017

Snapchat is holding its ground in its war with Instagram (SNAP, FB)

Thomson ReutersInstagram Stories may be on the upswing, but advertisers are not entirely di.....»»

Category: topSource: businessinsiderJun 27th, 2017

Instagram Stories are crushing Snap

Thomson ReutersIn case it wasn't clear by now, Facebook's Instagram is crushing Snap's Snapchat. It was plain to see in April, when Instagram Stories hit 200 million daily active users (DAUs), surpassing Snapchat's DAU base ju.....»»

Category: topSource: businessinsiderJun 22nd, 2017

Snapchat should be worried about Instagram"s daily active user growth (FB, SNAP)

BI Inte.....»»

Category: topSource: businessinsiderJun 22nd, 2017

Snap rival Instagram Stories" growth weighs on shares

Shares of Snap, the parent company of disappearing-messaging app Snapchat, slipped as investors fretted about increased competition from Facebook’s Instagram Stories rival......»»

Category: topSource: foxnewsJun 20th, 2017

When Will Marketers Embrace Snap?

Snap Inc (NYSE: SNAP), the parent of ephemeral photo and video sharing application Snapchat, has seen its shares sink to its IPO price Thursday and yet again intraday Friday. read more.....»»

Category: blogSource: benzingaJun 16th, 2017

Snapchat is struggling to get marketers interested

Snap has more than its share of skeptics and critics. And if its stock price is any indication — Snap shares are now trading near their IPO price — it's not come close to quieting them.   One group Snap ha.....»»

Category: topSource: businessinsiderJun 15th, 2017

Snap shares fall as Instagram closes in

Nomura analyst reiterates a bearish outlook on the Snapchat parent.         Nomura analyst reiterates a bearish outlook on the Snapchat parent.        .....»»

Category: topSource: usatodayJun 8th, 2017

One Number That Should Trouble Snap"s Investors

Snapchat downloads fell in April and May relative to a year ago, while Instagram downloads rose......»»

Category: topSource: barronsJun 8th, 2017

Snapchat Tries to Reinvent TV For Mobile Millennials

But will the push into TV-style content alienate Snapchat's core users? As Snap tries to outrun larger and better-funded competitors like Instagram, the company behind the popular Snapchat messaging app is.....»»

Category: europeSource: fortuneMay 24th, 2017

How Snapchat can survive Instagram"s assault on its features (SNAP, FB)

Tech Insider/Youtube Want to stay up to date with this year’s IGNITION conference and all things media? Subscribe h.....»»

Category: topSource: businessinsiderMay 24th, 2017

Instagram’s new face filters copy Snapchat again

It seems for every step Snapchat takes, Instagram takes two. Yesterday, Snap Inc. (NYSE: SNAP) attempted to recover from its disappointing first earnings report by introducing three new advertising options on its signature app. Today Instagram unvei.....»»

Category: topSource: bizjournalsMay 16th, 2017

Instagram adds face filters, closing in on Snapchat"s platform

Shares of Snap Inc. were down 1.3% Tuesday as Facebook Inc. introduced yet another Snapchat-like feature for Instagram. Instagram now has eight "face filters" in which users can overlay effects such as koala ears or a crown on photos.....»»

Category: topSource: marketwatchMay 16th, 2017

Instagram isn"t done copying Snapchat (FB, SNAP)

Instagram Facebook kicked off its ruthless copying of Snapchat when it released Instagram Stories last August. Now Instagram is replicating the 3D filters that Snapchat made popular with the addition of its own face filter.....»»

Category: topSource: businessinsiderMay 16th, 2017