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Instagram"s new incentive to marketers is a major blow to Snapchat (FB, SNAP)

BI Intelligence This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Instagram is offering marketers and advertisers credits for and free trials .....»»

Category: topSource: businessinsiderJul 17th, 2017

Instagram Stories has emerged as a clear favorite for marketers over Snapchat (FB, SNAP)

Marketers seem to have settled on Instagram Stories as a clear favorite, prefering it over Snapchat. Instagram’s pure scale, evident in its reach, targeting and retargeting capabilities, has made i.....»»

Category: topSource: businessinsiderAug 2nd, 2017

Instagram Adds a New Feature Aimed at Stunting Snapchat"s Growth

Instagram's new feature could be a major blow to Snapchat......»»

Category: topSource: incMar 21st, 2017

Snapchat gets poor marks from marketers

When Snap Inc. went public less than two weeks ago, investors bet big that the Venice, California messaging app would be able to leverage its 158 million daily active users into major advertising revenue. A series of recent studies, however, sugg.....»»

Category: topSource: bizjournalsMar 15th, 2017

Adidas just dealt another major blow to Nike

Instagram/AdidasAdidas just hopped over Jordan to become the second-biggest sports footwear seller in America, according to new August data released by NPD.....»»

Category: topSource: businessinsiderSep 19th, 2017

Instagram is letting some users share their Snapchat-like "Stories" directly to Facebook (FB, SNAP)

Instagram is letting some users share their Snapchat-like "Stories" directly to Facebook (FB, SNAP).....»»

Category: topSource: businessinsiderSep 6th, 2017

Snapchat"s User Engagement Increases Despite Assailment From Instagram Stories

To say that Snap Inc (NYSE: SNAP) has experienced a tumultuous ride in its post-IPO life would be an understatement. Latest Ratings for SNAP DateFirmA.....»»

Category: blogSource: benzingaAug 31st, 2017

Snapchat Won"t Be in the S&P 500, Should Investors Care?

SNAP stock is going to be excluded from major.....»»

Category: topSource: zacksAug 3rd, 2017

Snap"s stock plunges further as rival Instagram Stories celebrates one-year anniversary

Shares of Snapchat parent Snap Inc. dropped 2.6% in active trade Thursday toward yet another record low, amid increasing concerns over competition and the impact of the recen.....»»

Category: topSource: marketwatchAug 3rd, 2017

Snap hits new lows as Instagram touts Stories popularity

Snap Inc. hit its lowest prices yet Wednesday, as rival Facebook Inc.'s Instagram openly crowed about the success of its Stories offering, which mimics Snapchat's feature of the same name. On the anniversary of the launch.....»»

Category: topSource: marketwatchAug 2nd, 2017

Snap tried to turn big Investors into zombies — it didn’t work

Thomson ReutersSnap Inc., the parent of Snapchat, was dealt another blow today. FTSE Russell, which owns numerous indices for stock markets around the world, including the US Russell 3000, 2000, and 1000 indices, said today that it would exclu.....»»

Category: topSource: businessinsiderJul 27th, 2017

Instagram is turning the screws on Snapchat by handing advertisers free trials and credits (SNAP, FB)

Business Insider Instagram is luring advertisers to its platform by giving them free trials and credits. While c.....»»

Category: topSource: businessinsiderJul 16th, 2017

Instagram Offers Free Trials and Credits to Advertisers to Lure Them Away From Snapchat

After Morgan Stanley downgraded Snap this week, Instagram swooped in to draw advertisers away from the company......»»

Category: topSource: incJul 14th, 2017

Snapchat has made ad skipping a feature of the app — and that poses an existential question (SNAP)

Thomson Reuters Snap has made easy ad skipping a feature of its Snapchat messaging app. That poses a critical challenge for marketers, who are turning to some long-tested tricks to make their campaigns blend in. Snapchat has to square its inten.....»»

Category: topSource: businessinsiderJul 5th, 2017

Snap is fighting to retain its identity even as it opens up to a sea of new advertisers

PepsiWith a flurry of recent updates to its ad products, Snapchat is inviting marketers of all sizes to buy ads on the social app. But the company still seems intent o.....»»

Category: topSource: businessinsiderJun 29th, 2017

Snapchat is holding its ground in its war with Instagram (SNAP, FB)

Thomson ReutersInstagram Stories may be on the upswing, but advertisers are not entirely di.....»»

Category: topSource: businessinsiderJun 27th, 2017

Instagram Stories are crushing Snap

Thomson ReutersIn case it wasn't clear by now, Facebook's Instagram is crushing Snap's Snapchat. It was plain to see in April, when Instagram Stories hit 200 million daily active users (DAUs), surpassing Snapchat's DAU base ju.....»»

Category: topSource: businessinsiderJun 22nd, 2017

Snapchat should be worried about Instagram"s daily active user growth (FB, SNAP)

BI Inte.....»»

Category: topSource: businessinsiderJun 22nd, 2017

Snap rival Instagram Stories" growth weighs on shares

Shares of Snap, the parent company of disappearing-messaging app Snapchat, slipped as investors fretted about increased competition from Facebook’s Instagram Stories rival......»»

Category: topSource: foxnewsJun 20th, 2017

When Will Marketers Embrace Snap?

Snap Inc (NYSE: SNAP), the parent of ephemeral photo and video sharing application Snapchat, has seen its shares sink to its IPO price Thursday and yet again intraday Friday. read more.....»»

Category: blogSource: benzingaJun 16th, 2017

Snapchat is struggling to get marketers interested

Snap has more than its share of skeptics and critics. And if its stock price is any indication — Snap shares are now trading near their IPO price — it's not come close to quieting them.   One group Snap ha.....»»

Category: topSource: businessinsiderJun 15th, 2017