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Instagram"s new incentive to marketers is a major blow to Snapchat (FB, SNAP)

BI Intelligence This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Instagram is offering marketers and advertisers credits for and free trials .....»»

Category: topSource: businessinsiderJul 17th, 2017

Instagram Stories has emerged as a clear favorite for marketers over Snapchat (FB, SNAP)

Marketers seem to have settled on Instagram Stories as a clear favorite, prefering it over Snapchat. Instagram’s pure scale, evident in its reach, targeting and retargeting capabilities, has made i.....»»

Category: topSource: businessinsiderAug 2nd, 2017

Instagram Adds a New Feature Aimed at Stunting Snapchat"s Growth

Instagram's new feature could be a major blow to Snapchat......»»

Category: topSource: incMar 21st, 2017

Snapchat gets poor marks from marketers

When Snap Inc. went public less than two weeks ago, investors bet big that the Venice, California messaging app would be able to leverage its 158 million daily active users into major advertising revenue. A series of recent studies, however, sugg.....»»

Category: topSource: bizjournalsMar 15th, 2017

The startup VidMob says it can quickly make ads for Snapchat — and it"s raising money to ramp up its expansion

Flickr/vancouverfilmschool  VidMob – a Task Rabbit for video ads and content - has raised $7.5 million in new funding. The company helps marketers crank out lots of ads for Snapchat, Facebook and Instagram,.....»»

Category: topSource: businessinsiderNov 17th, 2017

Instagram Stories: Anything Snap Can Do, We Can Do Better

Snap Inc (NYSE: SNAP)'s social media platform, Snapchat, has many problems, the biggest of which might be competition from much larger rivals. read more.....»»

Category: blogSource: benzingaNov 10th, 2017

Here"s What Snap"s Falling Stock Price and Disappointing User Growth Means for Marketers

After another disappointing quarter, Snapchat fans can expect big changes to the app......»»

Category: topSource: incNov 8th, 2017

Snap says China"s Tencent holds 12 percent stake

(Reuters) - Tencent Holdings Ltd now has a 12 percent stake in Snapchat operator Snap Inc, company filings showed on Wednesday, the latest in a string of major investments in the United States by China's new tech heavyweights......»»

Category: topSource: reutersNov 8th, 2017

WeChat owner takes a big stake in Snapchat

Chinese tech giant Tencent has taken a major stake in Snap......»»

Category: topSource: moneyNov 8th, 2017

Snapchat Stories Usage Down 33% In 6 Months Among Influencers

Just over a year ago, Facebook Inc (NASDAQ: FB)'s Instagram launched its version of Snap Inc (NYSE: SNAP)'s Snapchat Stories. read more.....»»

Category: blogSource: benzingaOct 17th, 2017

Instagram on track to top Snapchat"s new user sign ups (SNAP, FB)

BI Intelligence This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Snapchat has signed up more US users for its app than its rival Instagram has since the beginning of t.....»»

Category: topSource: businessinsiderSep 21st, 2017

Adidas just dealt another major blow to Nike

Instagram/AdidasAdidas just hopped over Jordan to become the second-biggest sports footwear seller in America, according to new August data released by NPD.....»»

Category: topSource: businessinsiderSep 19th, 2017

Instagram is letting some users share their Snapchat-like "Stories" directly to Facebook (FB, SNAP)

Instagram is letting some users share their Snapchat-like "Stories" directly to Facebook (FB, SNAP).....»»

Category: topSource: businessinsiderSep 6th, 2017

Snapchat"s User Engagement Increases Despite Assailment From Instagram Stories

To say that Snap Inc (NYSE: SNAP) has experienced a tumultuous ride in its post-IPO life would be an understatement. Latest Ratings for SNAP DateFirmA.....»»

Category: blogSource: benzingaAug 31st, 2017

Snapchat Won"t Be in the S&P 500, Should Investors Care?

SNAP stock is going to be excluded from major.....»»

Category: topSource: zacksAug 3rd, 2017

Snap"s stock plunges further as rival Instagram Stories celebrates one-year anniversary

Shares of Snapchat parent Snap Inc. dropped 2.6% in active trade Thursday toward yet another record low, amid increasing concerns over competition and the impact of the recen.....»»

Category: topSource: marketwatchAug 3rd, 2017

Snap hits new lows as Instagram touts Stories popularity

Snap Inc. hit its lowest prices yet Wednesday, as rival Facebook Inc.'s Instagram openly crowed about the success of its Stories offering, which mimics Snapchat's feature of the same name. On the anniversary of the launch.....»»

Category: topSource: marketwatchAug 2nd, 2017

Snap tried to turn big Investors into zombies — it didn’t work

Thomson ReutersSnap Inc., the parent of Snapchat, was dealt another blow today. FTSE Russell, which owns numerous indices for stock markets around the world, including the US Russell 3000, 2000, and 1000 indices, said today that it would exclu.....»»

Category: topSource: businessinsiderJul 27th, 2017

Instagram is turning the screws on Snapchat by handing advertisers free trials and credits (SNAP, FB)

Business Insider Instagram is luring advertisers to its platform by giving them free trials and credits. While c.....»»

Category: topSource: businessinsiderJul 16th, 2017

Instagram Offers Free Trials and Credits to Advertisers to Lure Them Away From Snapchat

After Morgan Stanley downgraded Snap this week, Instagram swooped in to draw advertisers away from the company......»»

Category: topSource: incJul 14th, 2017

Snapchat has made ad skipping a feature of the app — and that poses an existential question (SNAP)

Thomson Reuters Snap has made easy ad skipping a feature of its Snapchat messaging app. That poses a critical challenge for marketers, who are turning to some long-tested tricks to make their campaigns blend in. Snapchat has to square its inten.....»»

Category: topSource: businessinsiderJul 5th, 2017