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Why Some Advertisers Are Walking Out on Google

Companies are beginning to pull their ads from Google and YouTube after some spots were featured alongside questionable content......»»

Category: topSource: barronsMar 20th, 2017

The Wall Street Journal: Reddit is getting a makeover and video ads to attract advertisers

While Snapchat had its Ferris wheel and Google and Facebook had their beach setups, Reddit was low-key at the Cannes Lions ad festival this year, renting a modest apartment near the action on the busy coastline......»»

Category: topSource: marketwatch14 hr. 3 min. ago

Marissa Mayer leaves Yahoo with nearly $260 million

All of the websites owned by Yahoo are now officially part of Verizon. And former Yahoo CEO Marissa Mayer, who famously left Google to take over the Purple Portal, is walking away from the company with a pretty sweet deal. Nearly $260 million......»»

Category: topSource: moneyJun 13th, 2017

SoftBank Will Buy 2 Robotics Businesses From Google Parent Alphabet - Fortune

FortuneSoftBank Will Buy 2 Robotics Businesses From Google Parent AlphabetFortuneSoftBank Group said it would buy two firms that build walking robots from Google's parent company, Alpha.....»»

Category: topSource: googlenewsJun 9th, 2017

SoftBank to buy robotics businesses from Alphabet Inc

TOKYO (Reuters) - SoftBank Group Corp said it would buy two firms that build walking robots from Google's parent company, Alphabet Inc , adding to the Japanese company's growing artificial intelligence portfolio......»»

Category: topSource: reutersJun 9th, 2017

Google loses more advertisers over hate videos

Google still has a major problem with extremist and hate videos......»»

Category: topSource: moneyJun 7th, 2017

Google is promising advertisers more granular data for their campaigns (GOOGL)

Adam Berry / Stringer / Getty ImagesGoogle is promising advertisers access to more granular data on their ad campaigns, along with more .....»»

Category: topSource: businessinsiderMay 24th, 2017

Google Ties Online Search to Real-World Purchases

At its conference for marketers and advertisers on Tuesday, Google said that it has a way to track consumers' behavior from the time they see an ad to the time they paid for the product......»»

Category: blogSource: 247wallstMay 24th, 2017

Google helps advertisers track spending in physical stores

Google already monitors online shopping — and now it's keeping an eye on physical stores to try to s.....»»

Category: topSource: usatodayMay 23rd, 2017

With 40 new original shows, YouTube targets TV"s breadbasket

(Bloomberg) -- YouTube plans to produce a half-dozen original series that will be available for free on the world’s most popular video website, a big expansion of the Google-owned company’s programming and efforts to attract advertisers......»»

Category: topSource: moneycentralMay 5th, 2017

Rupert Murdoch seeks to dent Google"s ad dominance

The advertisers can use it to keep ads from appearing in controversial places.....»»

Category: topSource: business-standardMay 2nd, 2017

Google Parent Alphabet"s Revenue Continues to March Higher

Google parent Alphabet Inc. posted a sharp increase in first-quarter revenue, continuing a trend of sharp growth seemingly unscathed by boycotts from some of its major advertisers......»»

Category: smallbizSource: wsjApr 27th, 2017

YouTube Video Producers Caught In Struggle Between Advertisers And Google

Google has tweaked algorithms to prevent ads from appearing next to objectionable and extremist content on YouTube. But.....»»

Category: topSource: nprApr 14th, 2017

Fox"s "O"Reilly Factor" Joins Google"s YouTube As Latest Target Of Advertiser Boycotts

Twenty-First Century Fox Inc (NASDAQ: FOXA) and Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) have something in common: feeling the wrath of advertisers. read more.....»»

Category: blogSource: benzingaApr 4th, 2017

The Wall Street Journal: Google unveils ‘brand safety’ measures to reassure video advertisers

Google on Monday unveiled measures meant to help marketers track where advertisements appear across YouTube, in the wake of controversy over the company’s placement of ads alongside videos with objectionable content......»»

Category: topSource: marketwatchApr 3rd, 2017

Google fights to win back advertisers

Google is pulling out all the stops to win back advertisers after a big brand boycott last month over extremist content......»»

Category: topSource: moneyApr 3rd, 2017

50 Advertisers Boycott YouTube Advertising, And It Won"t Mean More Than A 1% Dip In Google"s Top Line

Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) shares have shed roughly 4 percent since the YouTube ad-boycott controversy erupted. read more.....»»

Category: blogSource: benzingaApr 1st, 2017

YouTube highlights problems with digital advertising

EVEN advertisers can be seduced by slick marketing. Google and Facebook have built huge businesses by promising that online ads are more effective and easily.....»»

Category: topSource: economistMar 30th, 2017

TV Networks See Opportunity in Google Ad Backlash

As TV’s annual ad sales season kicks off, networks are looking to capitalize on the uproar among advertisers over Google’s placement of ads alongside content promoting hate, racism and terrorism......»»

Category: smallbizSource: wsjMar 28th, 2017

This YouTube Meltdown Comes at a Particularly Bad Time

The Google-owned video company is losing advertisers who don’t like the idea that their ads are running alongside offensive content......»»

Category: topSource: barronsMar 27th, 2017

The $80B business that linked all-American brands with hate content

A growing number of advertisers have recently pulled their advertising business from Google's video service YouTube after their ads ran with offensive and extremist content......»»

Category: topSource: moneycentralMar 27th, 2017