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Why Some Advertisers Are Walking Out on Google

Companies are beginning to pull their ads from Google and YouTube after some spots were featured alongside questionable content......»»

Category: topSource: barronsMar 20th, 2017

Lawsuit based on a surreptitiously recorded phone call claims Google doesn"t refund advertisers who spend money on fraudulent clicks (GOOG)

Justin Sullivan / Getty Staff Google is being sued by an ad management co.....»»

Category: topSource: businessinsiderDec 14th, 2017

New York ad tech company AppNexus wants to take out Google – and stop Amazon in its tracks

Flickr/Fried Dough The ad tech company AppNexus says that advertisers are looking for an alternative t.....»»

Category: topSource: businessinsiderNov 6th, 2017

Senators rip websites over Russia-linked ads

Senators are ripping Facebook, Twitter and Google for missing signs that advertisers with ties to Russia were exploiting their services to sway last year's presidential election. (Oct. 31)      &.....»»

Category: topSource: usatodayNov 1st, 2017

Online Advertisers React As Tech Firms Face Congress

Rachel Martin talks to Randall Rothenberg of the Interactive Advertising Bureau, a trade group that represents Facebook, Twitter, Google and includes.....»»

Category: topSource: nprNov 1st, 2017

Google Maps ditches misleading walking calorie counter

Google is ditching a planned feature for Maps following criticism on social media......»»

Category: topSource: moneycentralOct 17th, 2017

Google Maps Drops Calorie-Counting Feature After Twitter Backlash

People really hated it. Google‘s mapping team has reportedly ditched an experimental feature for its iOS Google Maps app that estimated how many calories users could potentially burn by walking a route. While the feature was not groundbreaking.....»»

Category: europeSource: fortuneOct 17th, 2017

SCOTT GALLOWAY: Facebook could screen its advertisers, but it doesn"t want to hurt profits

Business InsiderScott Galloway, a marketing professor at NYU and author of the new book "The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google," d.....»»

Category: topSource: businessinsiderOct 13th, 2017

Google-backed startup accused of misleading advertisers and manipulating data

Chicago entrepreneur Rishi Shah's Outcome Health on Thursday was accused of misleading advertisers and manipulating information on its way to becoming a multibillion-dollar startup. Outcome Health installs video screens in medical offices, then pha.....»»

Category: topSource: bizjournalsOct 12th, 2017

The shock and outrage over Facebook and Google "embedding" people in the Trump campaign is dumb

People are shocked that Facebook and Google apparently "embedded" staff in the Trump campaign. But big-spending advertisers get hands-on treatment from platforms all the time. The tech giants made this offering.....»»

Category: topSource: businessinsiderOct 10th, 2017

Snap suddenly has a leg up on Facebook and Google — but it still needs to do 2 things to steal their advertisers

Flickr/TechCrunch Snapchat has always been less open to publishers than Google and Face.....»»

Category: topSource: businessinsiderOct 7th, 2017

JPMorgan"s marketing chief says Amazon is a real challenger to Facebook and Google in digital advertising

Getty/John LamparskiAmazon is sharpening its assault on the ad business, and big-name advertisers are starting to take notice.With produ.....»»

Category: topSource: businessinsiderOct 5th, 2017

Google and Its Partners Will Issue Refunds to Advertisers Over Fake Traffic

Alphabet Inc.’s Google confirmed it will issue refunds for ads bought through its systems that ran on websites with fake traffic and said a handful of its partners have agreed to do the same......»»

Category: smallbizSource: wsjSep 21st, 2017

The Wall Street Journal: Google, partners to refund advertisers over fake traffic on Doubleclick

Google confirmed Thursday it will issue refunds for ads bought through its systems that ran on websites with fake traffic, and said a handful of its partners have agreed to do the same......»»

Category: topSource: marketwatchSep 21st, 2017

Twitter fixes bug that let advertisers target Jew haters, other racists

Google was also found to allow advertisers to specifically target ads to people typing racist and bigoted terms into its search bar.....»»

Category: topSource: business-standardSep 18th, 2017

Google, Twitter enable advertisers to reach racists by target ads: Reports

Google will suggest additional racist and bigoted terms once you type some into its ad-buying tool: Reports.....»»

Category: topSource: business-standardSep 16th, 2017

Google Moves to Block Ads That Target Racist Searches

An investigation found it was easy to target racist and anti-Semetic topics. Alphabet’s Google said it had disabled a “majority” of the offensive keywords that BuzzFeed found could be used by advertisers to targe.....»»

Category: europeSource: fortuneSep 15th, 2017

Google Also Allowed Advertisers To Buy Racist Keywords Like "Why Do Black People Ruin Neighborhoods"

Ever since failing miserably in their efforts to appoint Hillary Clinton to her rightful throne in the Oval Office, Silicon V.....»»

Category: blogSource: zerohedgeSep 15th, 2017

Google allowed advertisers to target bigoted, racist categories

Typing “white people ruin,” as an advertising keyword in Google’s ad tool would elicit Google suggesting that an advertiser include “black people ruin neighborhoods” as a another potential target......»»

Category: topSource: moneycentralSep 15th, 2017

Google issues refunds over invalid web traffic

Google is issuing refunds to advertisers for ads bought through its platform that ran on sites with fraudulent traffic, people familiar with the situation say, as the company develops a tool to give buyers more transparency about their purchases......»»

Category: topSource: moneycentralAug 25th, 2017

Google Issuing Refunds Over Invalid Web Traffic

Google is issuing refunds to advertisers for ads bought through its platform that ran on sites with fraudulent traffic, people familiar with the situation say, as the company develops a tool to give buyers more transparency about their purchases......»»

Category: topSource: wsjAug 25th, 2017