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Why Some Advertisers Are Walking Out on Google

Companies are beginning to pull their ads from Google and YouTube after some spots were featured alongside questionable content......»»

Category: topSource: barronsMar 20th, 2017

Google Parent Alphabet"s Revenue Continues to March Higher

Google parent Alphabet Inc. posted a sharp increase in first-quarter revenue, continuing a trend of sharp growth seemingly unscathed by boycotts from some of its major advertisers......»»

Category: smallbizSource: wsj5 hr. 35 min. ago

YouTube Video Producers Caught In Struggle Between Advertisers And Google

Google has tweaked algorithms to prevent ads from appearing next to objectionable and extremist content on YouTube. But.....»»

Category: topSource: nprApr 14th, 2017

Fox"s "O"Reilly Factor" Joins Google"s YouTube As Latest Target Of Advertiser Boycotts

Twenty-First Century Fox Inc (NASDAQ: FOXA) and Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) have something in common: feeling the wrath of advertisers. read more.....»»

Category: blogSource: benzingaApr 4th, 2017

The Wall Street Journal: Google unveils ‘brand safety’ measures to reassure video advertisers

Google on Monday unveiled measures meant to help marketers track where advertisements appear across YouTube, in the wake of controversy over the company’s placement of ads alongside videos with objectionable content......»»

Category: topSource: marketwatchApr 3rd, 2017

Google fights to win back advertisers

Google is pulling out all the stops to win back advertisers after a big brand boycott last month over extremist content......»»

Category: topSource: moneyApr 3rd, 2017

50 Advertisers Boycott YouTube Advertising, And It Won"t Mean More Than A 1% Dip In Google"s Top Line

Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) shares have shed roughly 4 percent since the YouTube ad-boycott controversy erupted. read more.....»»

Category: blogSource: benzingaApr 1st, 2017

YouTube highlights problems with digital advertising

EVEN advertisers can be seduced by slick marketing. Google and Facebook have built huge businesses by promising that online ads are more effective and easily.....»»

Category: topSource: economistMar 30th, 2017

TV Networks See Opportunity in Google Ad Backlash

As TV’s annual ad sales season kicks off, networks are looking to capitalize on the uproar among advertisers over Google’s placement of ads alongside content promoting hate, racism and terrorism......»»

Category: smallbizSource: wsjMar 28th, 2017

This YouTube Meltdown Comes at a Particularly Bad Time

The Google-owned video company is losing advertisers who don’t like the idea that their ads are running alongside offensive content......»»

Category: topSource: barronsMar 27th, 2017

The $80B business that linked all-American brands with hate content

A growing number of advertisers have recently pulled their advertising business from Google's video service YouTube after their ads ran with offensive and extremist content......»»

Category: topSource: moneycentralMar 27th, 2017

The $80B business that linked all-American brands with hate content

A growing number of advertisers have recently pulled their advertising business from Google's video service YouTube after their ads ran with offensive and extremist content......»»

Category: topSource: moneycentralMar 27th, 2017

Why the YouTube Ad Boycott Could Cost Google $750 Million

Controversy could drive advertisers away from YouTube and back to TV. .....»»

Category: europeSource: fortuneMar 27th, 2017

Advertisers demand Google discounts after YouTube backlash - Financial Times

Financial TimesAdvertisers demand Google discounts after YouTube backlashFinancial TimesAdvertisers are demanding from Google prime space at discounted prices, after this month'.....»»

Category: topSource: googlenewsMar 26th, 2017

YouTube hate videos snare Ikea ads as Google crisis spreads

Major advertisers across Europe and Asia are still appearing alongside extremist YouTube videos days after technology giant Google said it was taking steps to protect its clients from inadvertently supporting hate......»»

Category: topSource: moneycentralMar 24th, 2017

The Advertisers Boycotting Google Are Getting Exactly What They"ve Been Paying For

Google and Facebook won by convincing advertisers content doesn't matter. Now marketers are realizing it matters more than they thought......»»

Category: topSource: incMar 24th, 2017

AT&T, Verizon, Other Brands Flee Google, YouTube Over Offensive Videos

Many advertisers, big and small, have been pulling their advertisements from YouTube and Google for the last few days. Major U.S. brands like Johnson & Johnson, AT&T, Verizon and a few Irish advertisers are boycotting the search giant as well......»»

Category: blogSource: valuewalkMar 23rd, 2017

Big US advertisers unmoved by Google content crackdown

AT&T ‘deeply concerned’ over ads appearing beside inappropriate material.....»»

Category: topSource: ftMar 22nd, 2017

AT&T, other U.S. advertisers quit Google, YouTube over extremist videos

The moves suggest the advertiser boycott that began in the U.K. is spreading.         The moves suggest the advertiser boycott that began in the U.K. is spreading.        .....»»

Category: topSource: usatodayMar 22nd, 2017

'Indefensible': Ad execs light up Google over brand safety - Digiday

Mirror.co.uk'Indefensible': Ad execs light up Google over brand safetyDigidayGoogle has taken a beating from U.K. advertisers this week for not fully th.....»»

Category: topSource: googlenewsMar 22nd, 2017

The Wall Street Journal: Google apologizes for ads that pop up before extremist videos on YouTube

An executive for Alphabet Inc.’s Google apologized on Monday for commercials that appeared before extremist videos on its YouTube site and said it would simplify tools that enable advertisers to control where their ads appear......»»

Category: topSource: marketwatchMar 21st, 2017