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Katie Finnegan Named First CEO of RealSure Joint Venture

Realogy Holdings Corp. recently announced the appointment of Katie Finnegan as chief executive officer of RealSure®, the company’s iBuyer arm. Finnegan will work to accelerate growth and enhance RealSure’s residential real estate transaction solutions. In her new role, Finnegan will be responsible for developing and marketing RealSure’s consumer solution. Central to Finnegan’s work will be the objective of […] The post Katie Finnegan Named First CEO of RealSure Joint Venture appeared first on RISMedia. Realogy Holdings Corp. recently announced the appointment of Katie Finnegan as chief executive officer of RealSure®, the company’s iBuyer arm. Finnegan will work to accelerate growth and enhance RealSure’s residential real estate transaction solutions. In her new role, Finnegan will be responsible for developing and marketing RealSure’s consumer solution. Central to Finnegan’s work will be the objective of simplifying the consumer experience without removing the personal relationship with an agent. “Realogy continues to invest in RealSure as a strategic growth priority and competitive advantage, helping us win more listings and drive incremental business for affiliated agents and franchise owners,” said Ryan Schneider, chief executive officer and president of Realogy, in a statement. “We believe Katie’s dynamic leadership, deep understanding of today’s consumer, and impressive track record of developing and scaling transformative businesses, will help accelerate growth for RealSure as we work together with expert agents to bring a differentiated home selling and buying experience to more consumers.” “Home Partners of America’s fundamental mission is to make homeownership accessible for more people. The consumer solutions that RealSure provides are an excellent way to build on that goal,” said Bill Young, chief executive officer of Home Partners of America, in a statement. “With Katie’s leadership and laser focus on consumer needs, we are excited for what the future of home selling and buying will become.” Named one of Fast Company’s Most Creative People, Finnegan’s track record across six startup companies she has co-founded and launched over the span of a decade has demonstrated a passion for building, scaling and disrupting the consumer experience. She was most recently chief consumer and e-commerce officer of Rite Aid and was previously the founder and principal of Store No 8, Walmart’s business incubation arm dedicated to transforming the future of commerce. Finnegan joined Walmart as a “key employee” in Walmart’s $3.3 billion acquisition of Jet.com, where she was the Head of Corporate Development, Strategy and Investor Relations. Finnegan joined Jet in 2014 with the acquisition of Hukkster, the retail tech start-up she co-founded in 2012. “Adding to the value RealSure has already established over the past two years for agents and consumers, I believe that RealSure has all the pieces in place to have an even greater positive impact on the consumer experience and residential real estate transaction,” said Finnegan in a statement. “Bringing forth the joy in buying and selling homes while reducing stress and friction for consumers will not only place RealSure at the forefront of Realogy’s affiliated agents’ work, it will also add unmatched value to the current generation of buyers and sellers, giving them a fair shot at competing in today’s high-demand, low supply market.” Currently live in 24 major U.S. cities, RealSure is available to more than 30,000 real estate agents across Realogy’s Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Corcoran®, ERA®, and Sotheby’s International Realty® brands and the clients they serve.  that helps consumers sell and buy their home with confidence. For more information, please visit www.RealSure.com. The post Katie Finnegan Named First CEO of RealSure Joint Venture appeared first on RISMedia......»»

Category: realestateSource: RISMEDIA7 hr. 34 min. ago Related News

Real Estate Q&A: What Can Neighbors Do About Hoarder’s Unkempt Home?

TNS—Q: A resident of our community is a hoarder and does not maintain his home. We are concerned that the condition of his home will attract pests and cause other problems. The association’s management company sent him letters, but nothing came of it, and the problem is getting worse. Can anything be done? — Brett […] The post Real Estate Q&A: What Can Neighbors Do About Hoarder’s Unkempt Home? appeared first on RISMedia. TNS—Q: A resident of our community is a hoarder and does not maintain his home. We are concerned that the condition of his home will attract pests and cause other problems. The association’s management company sent him letters, but nothing came of it, and the problem is getting worse. Can anything be done? — Brett A: Dealing with this situation is difficult for everyone involved, including the community association. Your community manager can send demand letters, issue small fines and seek an injunction in court if things get bad enough. An injunction is a court order requiring or barring a specific action. For example, a restraining order is a type of injunction. Even if your association files suit and is granted an injunction, it will be difficult to stop the resident from continuing the compulsive behavior. Further, hoarding often stems from a psychological condition, bringing state and federal fair housing laws into play and requiring that reasonable accommodations be made. The first step is to try to help the individual with their issue and contact family members for assistance. If this does not work and your community must sue, be prepared for a long and frustrating process, both in getting the injunction and enforcing it. If the situation gets really bad, for example, if pests are being attracted to the home or the property is becoming dangerous due to lack of maintenance, you should seek the help of your local health and building departments. This is a complicated issue, and I strongly recommend getting the assistance of an experienced attorney to help you navigate the many pitfalls and challenges caused by this situation. Unfortunately, some problems do not have an easy solution. Gary M. Singer is a Florida attorney and board-certified as an expert in real estate law by the Florida Bar. He practices real estate, business litigation and contract law from his office in Sunrise, Fla. He is the chairman of the Real Estate Section of the Broward County Bar Association and is a co-host of the weekly radio show Legal News and Review. He frequently consults on general real estate matters and trends in Florida with various companies across the nation. Send him questions online at www.sunsentinel.com/askpro or follow him on Twitter @GarySingerLaw. ©2021 South Florida Sun Sentinel Distributed by Tribune Content Agency, LLC The post Real Estate Q&A: What Can Neighbors Do About Hoarder’s Unkempt Home? appeared first on RISMedia......»»

Category: realestateSource: RISMEDIA7 hr. 34 min. ago Related News

Mortgage Applications Up but Refinance Interest Waning

Mortgage applications increased 0.3% from one week earlier for the week ending Oct. 22, 2021. According to the latest data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey, the Market Composite Index, a measure of mortgage loan application volume, increased 0.3% on a seasonally adjusted basis from the previous week. The details: – […] The post Mortgage Applications Up but Refinance Interest Waning appeared first on RISMedia. Mortgage applications increased 0.3% from one week earlier for the week ending Oct. 22, 2021. According to the latest data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey, the Market Composite Index, a measure of mortgage loan application volume, increased 0.3% on a seasonally adjusted basis from the previous week. The details: – Unadjusted, the Index increased 0.2%compared with the previous week. – The Refinance Index decreased 2% from the previous week—26% lower YoY. – The seasonally adjusted Purchase Index increased 4% from one week earlier. – The unadjusted Purchase Index increased 3% from the previous week—9% lower YoY. – The refinance share of mortgage activity decreased to 62.2% of total. – The adjustable-rate mortgage (ARM) share of activity decreased to 3.1%. – The FHA share of total applications increased to 10.4%. – The VA share of total applications increased to 10.6%. – The USDA share of total applications remained unchanged from 0.5 percent the week prior. The takeaway: “Mortgage rates increased again last week, as the 30-year fixed rate reached 3.30% and the 15-year fixed rate rose to 2.59%—the highest for both in eight months. The increase in rates triggered the fifth straight decrease in refinance activity to the slowest weekly pace since January 2020. Higher rates continue to reduce borrowers’ incentive to refinance,” said Joel Kan, MBA’s associate vice president of Economic and Industry Forecasting, in a statement. “Purchase applications picked up slightly, and the average loan size rose to its highest level in three weeks, as growth in the higher price segments continues to dominate purchase activity,” added Kan. “Both new and existing-home sales last month were at their strongest sales pace since early 2021, but first-time homebuyers are accounting for a declining share of activity. Home prices are still growing at a rapid clip, even if monthly growth rates are showing signs of moderation, and this is constraining sales in many markets, and particularly for first-timers.” The post Mortgage Applications Up but Refinance Interest Waning appeared first on RISMedia......»»

Category: realestateSource: RISMEDIA7 hr. 34 min. ago Related News

U.S. Home Prices in August Were Up 1%

Nationwide, home prices increased in August by 1% compared to July. According the latest Federal Housing Finance Agency House Price Index (FHFA HPI®), year-over-year, home prices increased 18.5%. “Annual house price gains remained extremely high in August but the pace of month-over-month gains continues to decelerate,” said Dr. Lynn Fisher, FHFA’s deputy director of the […] The post U.S. Home Prices in August Were Up 1% appeared first on RISMedia. Nationwide, home prices increased in August by 1% compared to July. According the latest Federal Housing Finance Agency House Price Index (FHFA HPI®), year-over-year, home prices increased 18.5%. “Annual house price gains remained extremely high in August but the pace of month-over-month gains continues to decelerate,” said Dr. Lynn Fisher, FHFA’s deputy director of the Division of Research and Statistics, in a statement. “This does not mean house prices are at risk of declining—far from it, they continue to climb at a double-digit pace in all regions—but it does suggest we may have seen the peak in annual gains for the time being.” For the nine census divisions, seasonally adjusted monthly house price changes ranged from -0.1% in the New England division to +1.9% in the South Atlantic division. On a yearly basis, changes ranged from +14.9%in the West North Central division to +25.8% in the Mountain division. According to FHFA, their HPI is the nation’s only collection of public, freely available house price indexes that measure changes in single-family home values based on data from all 50 states and over 400 American cities that extend back to the mid-1970s. The FHFA HPI incorporates tens of millions of home sales and offers insights about house price fluctuations at the national, census division, state, metro area, county, ZIP code, and census tract levels. The post U.S. Home Prices in August Were Up 1% appeared first on RISMedia......»»

Category: realestateSource: RISMEDIA7 hr. 34 min. ago Related News

RE/MAX Expands in Massachusetts

RE/MAX Platinum is expanding their footprint throughout Massachusetts, and partnering with industry veteran Rich Rocci to do so.  The team will be opening a new office in Carver, Massachusetts, on Nov. 1, 2021. This expansion marks the third location for the real estate company, also operating out of Melrose and Bridgewater since 2016 and 2018, […] The post RE/MAX Expands in Massachusetts appeared first on RISMedia. RE/MAX Platinum is expanding their footprint throughout Massachusetts, and partnering with industry veteran Rich Rocci to do so.  The team will be opening a new office in Carver, Massachusetts, on Nov. 1, 2021. This expansion marks the third location for the real estate company, also operating out of Melrose and Bridgewater since 2016 and 2018, respectively. RE/MAX Platinum has experienced growth these past few years. In 2020, the company collectively finished No. 1 for Net Agent Growth (non acquisition) in Massachusetts for the year and ranked No. 17 in the entire nation, according to RE/MAX, LLC. Scotty Jones, one of the original broker/owners of RE/MAX Platinum, says that partnering with Rocci, and moving into a new community is a very exciting opportunity. “We are very excited about this new office and the space it will provide us,” said Jones in a statement. “We think the location and amenities will attract more top producing agents, and the space will allow us to host more trainings and mastermind events, bringing better ideas, services and systems to our clients.” Rocci, who started his real estate career in 2005, is a member of the RE/MAX Hall of Fame, and owned Bay State Residential Brokerage in Hanover, Woburn, and Salem, Massachusetts, prior to joining RE/MAX. For more information, please visit www.remax.com. The post RE/MAX Expands in Massachusetts appeared first on RISMedia......»»

Category: realestateSource: RISMEDIA15 hr. 18 min. ago Related News

Century 21 Expands in Denver

Brenda Moore, broker/owner of Moore Real Estate Services, recently announced her affiliation with Century 21 Real Estate, forming CENTURY 21 Moore Real Estate to better serve Denver area real estate clients and customers. “We are excited to affiliate with the most recognized name in real estate and a global powerhouse that for 50 years has […] The post Century 21 Expands in Denver appeared first on RISMedia. Brenda Moore, broker/owner of Moore Real Estate Services, recently announced her affiliation with Century 21 Real Estate, forming CENTURY 21 Moore Real Estate to better serve Denver area real estate clients and customers. “We are excited to affiliate with the most recognized name in real estate and a global powerhouse that for 50 years has been on the forefront of innovative solutions for both consumer experiences and real estate business growth,” said Moore in a statement. “The mission of the CENTURY 21® brand, to deliver extraordinary experiences, ladders up to our own commitment to quality service, and ensures that the people and families we partner with get to the best outcomes possible.”. “This is terrific news for us because Brenda and her team are known in the markets they serve for giving 121%,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC, in a statement. “Their energy and enthusiasm for delivering quality and experiences people covet is unparalleled. My team looks forward to doing everything that we can to help them grow their market share and the number of overall closed deals.” For more information, please visit www.century21.com. The post Century 21 Expands in Denver appeared first on RISMedia......»»

Category: realestateSource: RISMEDIA15 hr. 18 min. ago Related News

Pat Poole Promoted to SVP of Member Services at LeadingRE

Chicago-based Leading Real Estate Companies of the World® (LeadingRE) announced that it recently promoted Pat Poole to senior vice president, Member Services/North America. In this newly created role, Poole leads the network’s U.S. member-facing team of vice presidents, Business Solutions, who provide hands-on consultative support to the network’s member companies, with the goal of helping […] The post Pat Poole Promoted to SVP of Member Services at LeadingRE appeared first on RISMedia. Chicago-based Leading Real Estate Companies of the World® (LeadingRE) announced that it recently promoted Pat Poole to senior vice president, Member Services/North America. In this newly created role, Poole leads the network’s U.S. member-facing team of vice presidents, Business Solutions, who provide hands-on consultative support to the network’s member companies, with the goal of helping them be more productive through the utilization of LeadingRE’s extensive programs and services. A veteran in the real estate industry with experience working for national real estate and relocation companies, Poole has been with LeadingRE since 2010, most recently serving as vice president, Business Solutions. She has extensive experience working with members to support their success. “As our network has grown, both in the number of firms and the scope of our offerings, it was a natural progression to add a team lead for our highly experienced and engaged account managers. Pat’s grasp on what brokerages need to thrive in today’s environment and her experience working as a vice president of Business Solutions herself make her a natural fit for this important role,” said Executive Vice President, Member Services Kate Reisinger, in a statement. For more information, please visit www.leadingre.com. The post Pat Poole Promoted to SVP of Member Services at LeadingRE appeared first on RISMedia......»»

Category: realestateSource: RISMEDIA15 hr. 18 min. ago Related News

Be Sustainable—and Strategic

Research shows that homebuyers want, and will pay for, sustainable features like energy-efficient appliances and low-emittance windows. Stop in at NAR’s Sustainability site and find the research, reports, and resources you and your agents need to ramp up business and reach more clients. Read more here. The post Be Sustainable—and Strategic appeared first on RISMedia. Research shows that homebuyers want, and will pay for, sustainable features like energy-efficient appliances and low-emittance windows. Stop in at NAR’s Sustainability site and find the research, reports, and resources you and your agents need to ramp up business and reach more clients. Read more here. The post Be Sustainable—and Strategic appeared first on RISMedia......»»

Category: realestateSource: RISMEDIA15 hr. 18 min. ago Related News

Maximize Your Experience at NAR Booth #1531

NAR PULSE—Come visit the National Association of REALTORS® (NAR) on the expo floor at the 2021 REALTORS® Conference & Expo, Nov. 12-14 in San Diego and see how your membership benefits YOU. You can even enter to win a vacation prize package provided by the NAR Travel Club, a proud partner of the REALTOR Benefits® Program, valued […] The post Maximize Your Experience at NAR Booth #1531 appeared first on RISMedia. NAR PULSE—Come visit the National Association of REALTORS® (NAR) on the expo floor at the 2021 REALTORS® Conference & Expo, Nov. 12-14 in San Diego and see how your membership benefits YOU. You can even enter to win a vacation prize package provided by the NAR Travel Club, a proud partner of the REALTOR Benefits® Program, valued at $1,700. RPR® Helps Agents in Any Experience Level No matter what your experience level in real estate is, you can take advantage of RPR® (Realtors Property Resource®) to get better and learn more. See how this mother-daughter team uses it to build up their business together. Are Your Agents Ready to L.E.A.D.? NAR’s L.E.A.D. (LEARN. ELEVATE. ACCELERATE. DELIVER.) courses will set them up for success as an association leader. Encourage them to take the self-paced Building Blocks and Road Map Courses online, then enroll in the instructor-led Vision Course at the 2021 REALTORS® Conference & Expo. Learn more on how to enroll! The post Maximize Your Experience at NAR Booth #1531 appeared first on RISMedia......»»

Category: realestateSource: RISMEDIA15 hr. 18 min. ago Related News

Optimize YouTube for Your Real Estate Marketing

At a time when video content is at a premium, an agent’s marketing strategy can’t be complete without developing a presence on YouTube. With more than 288 million daily users, according to Statista,  YouTube provides several benefits for your branding efforts that are too good to pass up. From generating leads and promoting your brand […] The post Optimize YouTube for Your Real Estate Marketing appeared first on RISMedia. At a time when video content is at a premium, an agent’s marketing strategy can’t be complete without developing a presence on YouTube. With more than 288 million daily users, according to Statista,  YouTube provides several benefits for your branding efforts that are too good to pass up. From generating leads and promoting your brand to expanding your reach to audiences worldwide, tapping into the YouTube wellspring of viewers can take your marketing to the next level. Whether you’re new to the platform or an established YouTuber, here are some tips to help you maximize the opportunity. Content Creation  Content reigns supreme on YouTube, and there is plenty of room for agents and brokers to carve out their niche. Develop a content style that not only matches your target audience’s preferences but also allows you to play to your strengths and interests. Leverage your passion for data to keep viewers informed on the latest market trends. Showcase your sense of humor with entertaining commentary on real estate’s dos and don’ts. Whatever you’re interested in, share it with your audience in a way that will add value and keep them coming back. Search Optimization While posting engaging videos is essential to your YouTube marketing strategy, there’s more you’ll need to do to increase your visibility. As the second-most viewed and used search engine globally, YouTube abides by the same search engine optimization (SEO) rules that Google—its parent company—does. To give your videos a chance at breaking the top spots of viewer searches, you’ll need to include a solid title and a video description that provides plenty of keywords, hashtags and more. Target Audience It never hurts to know who your target audience is. Like most social media platforms, YouTube offers built-in analytics tracking tools to keep you informed about who is consuming your content—this comes with a business profile. Take time to establish your audience by researching and cross-referencing your other social media accounts. Use that information to determine how this group engages with YouTube. Take note of the pages they are visiting. Use your analytics tools to gauge when they are searching the site and what content they are consuming. Any metrics that you can gather on your preferred audience can be used to tailor your content and strategy for success. Tools of Engagement Part of your audience research and content development should also come from your engagement with viewers and other content creators on YouTube. The pool of influencers discussing real estate on YouTube is more significant than you’d think, which provides the opportunity to step into the comment section and engage with people. Find ways to collaborate with other channels, interact with viewers who comment on your content and apply any feedback you get to improve your channel. Authenticity and Consistency You’ve probably heard this before, but being authentic and consistent is essential to thriving on YouTube. While researching other channels for pointers is advised, refrain from becoming a carbon copy of other content creators. Focus on building your channel around your personal and professional brand and showcase your unique qualities. As you develop your YouTube game plan—post schedules, branding, look and feel—stick to it. Part of building your footprint on the platform is developing trust and a genuine connection with your viewers. Jordan Grice is RISMedia’s associate online editor. Email him your real estate news to jgrice@rismedia.com. The post Optimize YouTube for Your Real Estate Marketing appeared first on RISMedia......»»

Category: realestateSource: RISMEDIA16 hr. 18 min. ago Related News

JPAR Named Fastest-Growing Franchise

JPAR® Real Estate has announced that, based on the data reported in the National Association of REALTORS® (NAR) 2021 Franchise Report, it is the No. 1 Fastest-Growing Franchise by Percentage of Office Growth. “We’re honored to have achieved this impressive recognition of our company’s growth,” said Laura O’Connor, president and COO, JPAR® Real Estate, in […] The post JPAR Named Fastest-Growing Franchise appeared first on RISMedia. JPAR® Real Estate has announced that, based on the data reported in the National Association of REALTORS® (NAR) 2021 Franchise Report, it is the No. 1 Fastest-Growing Franchise by Percentage of Office Growth. “We’re honored to have achieved this impressive recognition of our company’s growth,” said Laura O’Connor, president and COO, JPAR® Real Estate, in a statement. “Our value proposition and platform is second to none. The data in this report is a testament to the value and trust that agents place in our brand.” Key findings of the report include: – Since 2003, REALTOR® Magazine has been providing readers with a report on residential real estate franchisors; thirty-one franchisors participated in this year’s report. – Franchisors saw slight growth in their share of the residential franchise market, compared with 2019, while the percentage of NAR members affiliated with a franchise (42%) remained the same. – Brokers who’ve made the decision to affiliate with a franchise say they looked for not only great systems but also a business model that prioritized their growth and that of their agents. – One-hundred percent commission franchises are the fastest-growing type of real estate franchise by agent count, with the 100% commission franchise segment growing at an average rate of 23% over the past two years. – JPAR® has outperformed both the 100% commission franchise segment and the overall residential real estate franchise segment, doubling in size over the past two years. Overall, since 2019, franchisors have grown their share of residential real estate brokerages slightly. The just-released 2021 National Association of REALTORS®’ Profile of Real Estate Firms shows 12% of real estate companies are independently owned franchise companies, up from 11% in 2019. Another 2% are subsidiaries of a national or regional corporation that operates a franchise, up from 1% in 2019. For more information, please visit www.jpar.com. The post JPAR Named Fastest-Growing Franchise appeared first on RISMedia......»»

Category: realestateSource: RISMEDIAOct 26th, 2021Related News

Housing Groups Release Statement Regarding Unused Rental Assistance Funds

According to the latest report from the Treasury Department, disbursed Emergency Rental Assistance Program (ERAP) payments now total nearly $2.8 billion, with more than 510,000 households receiving assistance. However, according to the National Apartment Association (NAA) and the National Multifamily Housing Council (NMHC), this is less than a quarter of the total emergency rental assistance […] The post Housing Groups Release Statement Regarding Unused Rental Assistance Funds appeared first on RISMedia. According to the latest report from the Treasury Department, disbursed Emergency Rental Assistance Program (ERAP) payments now total nearly $2.8 billion, with more than 510,000 households receiving assistance. However, according to the National Apartment Association (NAA) and the National Multifamily Housing Council (NMHC), this is less than a quarter of the total emergency rental assistance available. The organizations issued the following statement in response to the news: Over the course of the pandemic housing providers across the country have gone above and beyond to help and support residents dealing with financial challenges. From payment plans, waived fees, changes to lease terms and support in finding and securing rental assistance, housing providers have been deeply creative and innovative to keep their residents safely and securely housed. However, after a year and a half of pandemic-related costs, the nation’s housing providers and residents continue to face serious challenges meeting their financial obligations. Residents are struggling to pay their rent and property owners always had to continue paying their taxes, mortgages, payroll, insurance costs and more. Housing providers across the country are facing untold millions of dollars in rental arrears. Accordingly, it is critical that rental assistance funds are distributed as quickly and efficiently as possible. In order to facilitate the distribution of rental assistance aid to residents and housing providers alike, NAA and NMHC, on behalf of the nation’s 40.1 million individuals who call an apartment home, ask policymakers to make the following improvements to expedite rental assistance distribution: – Reject the addition of counter-productive eviction moratorium provisions. – Direct grantees to allow housing providers to apply on behalf of residents under a notification safe-harbor, prioritize arrearages and remove 18-month limit on assistance. – Allow ERAP to reimburse rental property owners, without qualification, on properties where a renter has moved out. Additional reforms to the emergency rental assistance program can be found here. Without action to improve disbursement of ERAP and increased participation in the program, renters are faced with further uncertainty and a mounting debt cliff, while rental property owners move closer to foreclosure, bankruptcy or a forced sale of the property—putting the overall stability of the rental housing sector and broader real estate market in peril. Source: NAA The post Housing Groups Release Statement Regarding Unused Rental Assistance Funds appeared first on RISMedia......»»

Category: realestateSource: RISMEDIAOct 26th, 2021Related News

New-Home Sales Bumped Up for Third Consecutive Month

New-home sales for single‐family properties in September 2021 were at a seasonally adjusted annual rate of 800,000, according to the latest Census data. This is 14% above the revised August rate of 702,000, and the third month in a row of increases. However, it is still 17.6% below last year’s numbers. Market breakdown: New-Home Sales: 800,000 […] The post New-Home Sales Bumped Up for Third Consecutive Month appeared first on RISMedia. New-home sales for single‐family properties in September 2021 were at a seasonally adjusted annual rate of 800,000, according to the latest Census data. This is 14% above the revised August rate of 702,000, and the third month in a row of increases. However, it is still 17.6% below last year’s numbers. Market breakdown: New-Home Sales: 800,000 For-Sale Inventory: 379,000 Months’ Supply:  5.7 months Median Price: $407,800 What the industry is saying: “New-home sales continued their upward momentum in September, as signs that historically-low rates were likely to move above 3.0% flashed brighter. For many buyers, the carrying costs of a predictable monthly mortgage offered a strong incentive to make an offer on a new home. “September new-home sales saw a slight increase from a revised August figure, driven by gains in the West. However, sales of new homes were lower than the same month in 2020. Noticeably, the cost of lumber bounced off the August bottom of around $400, moving into the mid-$600s per thousand board feet. The increase ensured that homebuilders kept higher prices, pushing the median new home sale price up double-digits from a year ago. The supply of new homes has been improving from a low of 3.7 months of inventory in March. Sales of entry-level homes—priced below $300,000—accounted for a relatively small share of total sales, reflecting the tight market for affordable new housing.” — George Ratiu, Manager of Economic Research, realtor.com® “Despite the decline in starts this month, sales remained strong indicating that buyers are still seeking new product to meet their ever-evolving needs as the school year begins and households adapt to their ‘new normal’ schedules. Buyers increasingly are planning for longer-term remote work or hybrid work schedules, and/or relocations that arose because of the pandemic, and builders are delivering flexible floor plans and features that accommodate the changing needs of the home as both a place for living but also for working in many cases.” “RCLCO expects home sales to remain strong as the year comes to a close, because millennials are in peak family-formation years and demand remains for larger living spaces and homes with outdoor access.” — Kelly Mangold, RCLCO Real Estate Consulting The post New-Home Sales Bumped Up for Third Consecutive Month appeared first on RISMedia......»»

Category: realestateSource: RISMEDIAOct 26th, 2021Related News

Impacts of Appraisal Bias Felt by Real Estate Professionals

Conversations surrounding racial bias in real estate aren’t new, but they have resurfaced as home appraisals gaps based on subjective judgment have slighted minority homeowners looking to capitalize on their accrued equity. Recent reports have placed a more public light on the adverse effects in minority neighborhoods. However, they also raise questions among industry professionals […] The post Impacts of Appraisal Bias Felt by Real Estate Professionals appeared first on RISMedia. Conversations surrounding racial bias in real estate aren’t new, but they have resurfaced as home appraisals gaps based on subjective judgment have slighted minority homeowners looking to capitalize on their accrued equity. Recent reports have placed a more public light on the adverse effects in minority neighborhoods. However, they also raise questions among industry professionals about addressing the impact of the typically taboo topic. “If you’re in real estate, you have a strong interest in seeing that people fully benefit from homeownership,” Bryan Green, vice president of Policy Advocacy at the National Association of REALTORS® (NAR), tells RISMedia. According to Green, home appraisal bias is part of a longstanding dialogue among real estate experts and advocates, who say that agents want to see their consumers treated fairly in all aspects of the home-buying and selling process. “That means you want to see all homes fairly valued by appraisers,” Green continues. “If you’re an agent and you’re representing a seller, you want to be sure that the seller can obtain the right price for that home, as well. You want to close that deal, so you want to be sure that when there is an offer on the home that the house appraises out.” ‘Disheartening’ Discovery A study conducted by Freddie Mac essentially confirmed national articles that displayed the impacts that homeowners of color have suffered under appraisal bias, including persisting disparities in homeownership and equity. The report found that homes in Black neighborhoods are about 70% more likely to appraise lower than the sales price for homes in white areas—12.5% compared to 7.4%. Homes in Latino communities were more than twice as likely to appraise lower, at 15.4%. The data also showed that as the appraisal valuation gap in markets increased as the concentration of Black or Latino individuals in an area grew. The findings, which also unpacked potential reasons for the gap, were disconcerting, says Rodman Schley, president of the Appraisal Institute, an international professional association representing the real estate appraisal professions. “This research serves as yet another reminder that our nation has a long way to go in not only identifying but also pursuing solutions to racial bias around homeownership,” said Schley in a statement responding to Freddie Mac’s report. “That goes against everything appraisers stand for,” Schely added. “Appraisers take a lot of pride in being an objective source of real estate value information. We look at the numbers and facts and mirror what the market tells us. It’s also important to work with trained, professional appraisers from the beginning.” The frustration is felt equally among the real estate professionals working with clients struggling with the disparity, says Lutalo McGee, broker/owner at Ani Real Estate in Chicago, Illinois. “At the end of the day, we have to deal with the disappointment when these transactions don’t go through for our clients,” McGee says. Tampa-based broker/owner Kendall Bonner of RE/MAX Capital Realty suggests the gap in appraisals, and racial bias noted in the study, partially indicate lagging diversity in the industry. “I think that is a contributing factor to the problem,” Bonner says. “I think if we had more diversity in our industry, people wouldn’t be able to get away with it quite as much as they do because they would be called out more often.” The presence of racial bias in appraisals—among other aspects of real estate—won’t do any good to the persisting shortage of homes for sale either, according to Bonner, who indicates that lagging construction isn’t the sole reason. Fear among homeowners of color that if they list their homes will get undervalued due to the bias could be among the list of contributing factors, Bonner says. Focused on Solutions  Real estate professionals say they are exploring ways to help their clients get equitable treatment in the transaction process, from national fair housing efforts to hyper-local practices performed at the deal table. While he says there isn’t a blanket solution to a problem, Schley indicated that a concerted effort between appraisal groups, real estate professionals, banks, government agencies and other stakeholders is a necessary first step forward. Greene echoed similar sentiments, stating that advocates and stakeholders will need to work together to get to the bottom of what is causing disparities in home appraisals. “It’s an opportunity for people who are involved every day in the appraisal profession to speak with policymakers and explore the different variables that could potentially affect appraisal price to make sure all of those items are factored into any analysis,” Greene says. Among his recommended solutions, Schley called for HUD’s interagency task force to include adjoining mortgage processing issues such as lender “reconsideration of value” and appraisal appeal processes, as well as creative approaches to financing underserved markets. “We also believe instances of potentially sub-par or otherwise problematic appraisals could be mitigated by hiring highly qualified appraisers who also have a market and geographic competency at the outset,” Schley said. He also suggested improving lender appraisal management by engaging qualified appraisal review staff. According to Jackie Seawright, an agent with Kelly Higgins & Associates of Coldwell Banker Realty in Connecticut, improving communication between agents and appraisers is critical to getting a fair valuation of a home. “We stay connected to the specific location niche of our properties and analyze shifts in activity for the areas we service,” she says. Seawright indicates that she and her colleagues make themselves available and present for appraisers so they can answer questions and share firsthand market information about their listings. “We communicate with the appraiser insight that is not provided through multiple listing services but is impacting the sale based on our personal experience of physically visiting comps used versus only seeing posted photos,” Seawright adds. Rather than ignoring the elephant in the room, Bonner notes that real estate professionals have to acknowledge their customers’ fears and concerns about potential bias hindering their home appraisals. “I think that’s a mistake when real estate professionals come into someone’s home, and someone comments that they are afraid of this,” Bonner says. “We need to honor that, respect that and commit to them that we are going to do everything in our power to help protect them from that.” McGee echoed similar thoughts, suggesting that agents and brokers learn more about the appraisal process and how they can engage with appraisers so they can dispute reports that seem unfair or biased. “Agents have to be very intentional about two things,” McGee says. “One is going to those appraisals with their clients to make sure those appraisals have been done well.” In cases where agents have to navigate clients through contesting an appraisal, McGee says raising awareness is the second thing agents need to do. “One of the biggest challenges that we’ve had in the last year is getting people to report actual incidents,” McGee adds. “We hear a lot informally in side conversations, and we’ve seen the research from different corners of the country, but in terms of having examples, we need more of those examples so that we can see the picture in full.” Jordan Grice is RISMedia’s associate online editor. Email him your real estate news to jgrice@rismedia.com. The post Impacts of Appraisal Bias Felt by Real Estate Professionals appeared first on RISMedia......»»

Category: realestateSource: RISMEDIAOct 26th, 2021Related News

Fever Pace of Home Price Gains Slowed in August

The surge in single-family home prices held firm in August, but experts indicate that signs of the feverish rate is slowing. The most recent S&P CoreLogic/Case-Shiller Indices showed double-digit price gains in August, marking the fifth consecutive month of the activity. Home prices climbed by 19.8% in August, maintaining the same rate as the month […] The post Fever Pace of Home Price Gains Slowed in August appeared first on RISMedia. The surge in single-family home prices held firm in August, but experts indicate that signs of the feverish rate is slowing. The most recent S&P CoreLogic/Case-Shiller Indices showed double-digit price gains in August, marking the fifth consecutive month of the activity. Home prices climbed by 19.8% in August, maintaining the same rate as the month before.  All 20 cities saw monthly price increases, but at a lower rate from the month prior. The 10-City Composite recorded an 18.6% gain—down from 19.2% in July. The 20-City Composite showed similar behavior with a 19.7% price gain compared with July’s 20%. Despite the moderation of prices, experts note that each city and composite indices stand at their all-time high.  Tampa found its way into the top spots on the price gain list—usurping Seattle in the process. Phoenix, San Diego and Tampa recorded 33.3%, 26.2% and 25.9% gains, respectively. The complete data for the 20 markets measured by S&P: Atlanta, Ga. August/July: 1.9% Year-Over-Year: 20.2%    Boston, Mass. August/July: 0.5% Year-Over-Year: 17.7% Charlotte, N.C. August/July: 1.5% Year-Over-Year: 21.7% Chicago, Ill. August/July: 1.0% Year-Over-Year: 12.7% Cleveland, Ohio August/July: 0.8% Year-Over-Year: 15.5% Dallas, Texas August/July: 1.8% Year-Over-Year: 24.6% Denver, Colo. August/July: 0.9% Year-Over-Year: 21.5%  Detroit, Mich. August/July: 0.7% Year-Over-Year: 15.7% Las Vegas, Nev. August/July: 2.2% Year-Over-Year: 23.8% Los Angeles, Calif. August/July: 0.9% Year-Over-Year: 18.4% Miami, Fla. August/July: 2.3% Year-Over-Year: 23.8% Minneapolis, Minn. August/July: 0.3% Year-Over-Year: 14.0% New York, N.Y. August/July: 0.5% Year-Over-Year: 17.2%  Phoenix, Ariz. August/July: 2.2% Year-Over-Year: 33.3% Portland, Ore. August/July: 0.8% Year-Over-Year: 19.2% San Diego, Calif. August/July: 0.5% Year-Over-Year: 26.2% San Francisco, Calif. August/July: 0.4% Year-Over-Year: 21.2%  Seattle, Wash. August/July: 0.2% Year-Over-Year: 24.3%  Tampa, Fla. August/July: 2.5% Year-Over-Year: 25.9%  Washington, D.C. August/July: 0.6% Year-Over-Year: 15.1% What the Industry Is Saying: “The U.S. housing market showed continuing strength in August 2021. Every one of our city and composite indices stands at its all-time high, and year-over-year price growth continues to be very strong, although moderating somewhat from last month’s levels.  “We have previously suggested that the strength in the U.S. housing market is being driven in part by a reaction to the COVID pandemic, as potential buyers move from urban apartments to suburban homes. More data will be required to understand whether this demand surge represents an acceleration of purchases that would have occurred anyway over the next several years or reflects a secular change in locational preferences. August’s data are consistent with either explanation. August data also suggest that the growth in housing prices, while still very strong, may be beginning to decelerate.” — Craig J. Lazzara, Managing Director and Global Head of Index Investment Strategy at S&P Dow Jones Indices “The August S&P Case-Shiller Index reflected the nuanced changes in the housing market as it moved into fall. On the one hand, homebuyers continued to face a competitive market in which home prices increased at a double-digit pace, up 19.8% from one year ago nationwide. On the other hand, the rate of price growth steadied at the national level and slowed somewhat from the record gains seen in July in the 10- and 20-city indices as rising mortgage rates and home prices demand larger shares of homebuyers’ paychecks and cut into their ability to continue to meet or exceed asking prices. “Going forward, the conditions buyers face are primarily dependent on two things: mortgage rates and housing supply. The average mortgage rate for a 30-year fixed-rate loan rose ten basis points from 2.77% to 2.87% in August and has breached 3.0% with no sign of slowing since then, limiting some buyers’ ability to push home prices higher.  “Further, the availability of homes for sale remains low as new construction climbs out of a decade-long deficit and the inventory of existing home listings continues to fall short from 2020 levels. Recently, we’ve seen trends in new sellers lag behind prior-year levels, but the deficit is shrinking. With existing owners hesitating to jump into a housing market tipped so far in sellers’ favor, more homes for sale are likely just what buyers and, paradoxically, sellers need.”   — Danielle Hale, Chief Economist, realtor.com®   Jordan Grice is RISMedia’s associate online editor. Email him your real estate news to jgrice@rismedia.com. The post Fever Pace of Home Price Gains Slowed in August appeared first on RISMedia......»»

Category: realestateSource: RISMEDIAOct 26th, 2021Related News

Weichert Announces LiveWell Benefits Program

Weichert, REALTORS® has announced a new benefits program that offers its sales associates nationwide access to comprehensive health and wellness plans, including medical, dental, vision, term life insurance and more. Available to associates from Weichert’s company-owned offices as well as Weichert Real Estate Affiliates’ franchised offices, the Weichert LiveWell program is designed to provide peace […] The post Weichert Announces LiveWell Benefits Program appeared first on RISMedia. Weichert, REALTORS® has announced a new benefits program that offers its sales associates nationwide access to comprehensive health and wellness plans, including medical, dental, vision, term life insurance and more. Available to associates from Weichert’s company-owned offices as well as Weichert Real Estate Affiliates’ franchised offices, the Weichert LiveWell program is designed to provide peace of mind to individuals and their families by offering high-quality coverage at competitive rates. Medical plans are provided by insurers Cigna and Anthem Blue Cross through BenAdvance. “At Weichert, we want to help our sales associates build careers and thrive with us both professionally and personally,” said Denise Smith, president of Real Estate Services for the Weichert Companies, in a statement. “Our sales associates already utilize one of the most advanced technology platforms in the business for customer management and streamlined marketing. Access to affordable healthcare through the Weichert LiveWell program is another way the company is helping to ensure that our associates have everything they need to lead a successful and healthy life.” Typically, healthcare options have been limited or cost-prohibitive for real estate agents, most of whom do not have access to traditional employer-provided healthcare, said the company. According to the National Association of REALTORS®’ 2020 Health Insurance Study, only 2% of real estate agent members obtained their health insurance coverage through a real estate firm, instead relying on a government plan or a spouse’s employer. “Over the past 18 months, many people have shifted their priorities. Self-care and the health and well-being of their families is more important than ever,” said Bill Scavone, president and COO of Weichert Real Estate Affiliates, Inc., in a statement. “We recognize the value in helping to improve the overall health and wellness of our associates, as well as the correlation between happiness and productivity. That is why we are thrilled to offer our network’s associates the new Weichert LiveWell program and a choice of affordable plan options.” To deliver the Weichert LiveWell plan options to associates, the company has partnered with BenAdvance, a web-based marketplace that allows sales associates to shop for and purchase supplemental benefits from blue chip carriers. BenAdvance Benefits Specialists are available to assist sales associates in choosing the best coverage options for their needs. In addition to medical, dental, vision and term life insurance, Weichert LiveWell plan options include accident insurance, hospital indemnity, critical illness, pet insurance and identity protection. Enrollment is on a rolling basis. For more information, please visit www.weichert.com. The post Weichert Announces LiveWell Benefits Program appeared first on RISMedia......»»

Category: realestateSource: RISMEDIAOct 26th, 2021Related News

NAR Announces 2021 Good Neighbor Award Winners

For 22 years, the Good Neighbor Awards has recognized REALTORS® who make an extraordinary impact on their communities through volunteer work. The five individuals named as this year’s National Association of REALTORS® (NAR) Good Neighbor Award winners serve as an example of how REALTORS® make their communities a better place to live, work and raise […] The post NAR Announces 2021 Good Neighbor Award Winners appeared first on RISMedia. For 22 years, the Good Neighbor Awards has recognized REALTORS® who make an extraordinary impact on their communities through volunteer work. The five individuals named as this year’s National Association of REALTORS® (NAR) Good Neighbor Award winners serve as an example of how REALTORS® make their communities a better place to live, work and raise a family. “Once again, we have a remarkable class of winners from across the nation,” said NAR President Charlie Oppler, a REALTOR® in a statement. “As these REALTORS® demonstrate every day, one individual can make a tremendous, positive impact on a community by volunteering. I am so proud to honor this year’s Good Neighbor Award winners for making a difference in so many lives.” Each of the five winners—selected by a multistage, criteria-based judging process—will receive a $10,000 grant for their charity and will be featured in the Fall 2021 issue of REALTOR® magazine. They will also be presented with crystal trophies on Saturday, Nov. 13, during the 2021 REALTORS® Conference & Expo in San Diego. The 2021 Good Neighbor Award winners are as follows: Bob Bell, Mile Hi Property, Denver, Colorado Every Friday before dawn, Bell and hundreds of volunteers meet to pack and deliver weekend meals to 10,000 at-risk schoolchildren across 72 Denver-area schools. In nine years, Bell has turned Food for Thought into a powerhouse, with 497,205 backpacks of food—the equivalent of nearly 4 million meals—delivered to date. Sydney Ealy, Brooks & Davis Real Estate, Houston, Texas Ealy founded TWST4Girls in 2014. The nonprofit organization works to help at-risk teen girls boost their self-esteem, discover potential career paths, learn valuable life skills and hold regular, one-on-one meetings with adult mentors. Brent Gieseke, Exit Realty Professionals, Kansas City, Montana Gieseke wears many hats as a volunteer serving the needs of refugee families through the nonprofit Agape Pamoja. Since 2018, he’s helped acquire and renovate 24 homes, which he calls “Blessing Houses,” throughout Kansas City. He also leads a leadership training group that helps teens learn job and life skills. Kibe Lucas, KW The Kibe Lucas Team, Wasilla, Alaska For 20 years, Lucas has been a passionate board member for The Children’s Place, a nonprofit that offers hope to children and families impacted by child abuse. Lucas used his real estate experience to secure land for a state-of-the-art headquarters, for which he also raised half a million dollars and recruited countless supporters which to date have helped 4,000 children in his community. Christina Sauger, Charles Rutenberg Realty Inc., Clearwater, Florida Sauger founded The Harbor Dish, a nonprofit that provides healthy meals and emotional support to anyone in her community, regardless of their ability to pay. The mobile program facilitates large-scale community dinners which are held on a pay-what-you-can model, while also delivering hot meals to senior and homebound residents, foster children, domestic violence survivors and others in need. In addition to the winners, five REALTORS® have been recognized as Good Neighbor Award honorable mentions and will each receive $2,500 grants: – Dawn M. Adams, The Palmetto Real Estate Company, Aiken, South Carolina, for Abolish Slavery Coalition – Sharon Chambers-Gordon, Windermere Professional Partners, Tacoma, Washington, for Raising Girls – Chris Cockerham, F.C. Tucker/Bloomington REALTOR®, Bloomington, Indinana, for New Hope for Families – Denny and Linda Ellsworth-Moore, Coldwell Banker Hubbell BriarWood-Delta, Lansing, Michigan, for Child and Family Charities – Raymond Siddell, Keller Williams Legacy Group, Cedar Rapids, Iowa, for Together We Achieve Finally, the public was invited to vote for their favorite of the 10 finalists. The following REALTORS® have been crowned as this year’s Web Choice Favorites: – Brent Gieseke, who will receive an additional $2,500 bonus donation for Agape Pamoja – Raymond Siddell, who will receive an additional $1,250 for Together We Achieve – Denny Moore & Linda Ellsworth-Moore, who will receive an additional $1,250 for Child and Family Charities “The Good Neighbor Awards reflects our shared commitment to purposeful work and giving back to our communities,” said sponsor realtor.com® CMO Mickey Neuberger in a statement. “It’s an honor to recognize these REALTORS® for their outstanding efforts, who represent the spirit of generosity and goodwill that is at the heart of the real estate community.” Nominees were judged on their personal contribution of time as well as financial and material contributions to benefit their cause. To be eligible, nominees must be NAR members in good standing. The Good Neighbor Awards have been granted annually since 2000. Nearly $1.4 million in grants have been awarded to 220 REALTOR®-led charities. For more information, please visit www.nar.realtor/good-neighbor-awards. The post NAR Announces 2021 Good Neighbor Award Winners appeared first on RISMedia......»»

Category: realestateSource: RISMEDIAOct 26th, 2021Related News

Proactive Steps for REALTORS® to Develop a Strong Cybersecurity Posture

Cybercrime is increasing in frequency and severity across industries. In 2020, the FBI’s Internet Crime Complaint Center (IC3) received a record 791,790 cybercrime complaints with reported losses exceeding $4.1 billion. This represents a 69% increase in total complaints from 2019. As reliance on digital technology continues to increase, so too do cyberthreats. The real estate […] The post Proactive Steps for REALTORS® to Develop a Strong Cybersecurity Posture appeared first on RISMedia. Cybercrime is increasing in frequency and severity across industries. In 2020, the FBI’s Internet Crime Complaint Center (IC3) received a record 791,790 cybercrime complaints with reported losses exceeding $4.1 billion. This represents a 69% increase in total complaints from 2019. As reliance on digital technology continues to increase, so too do cyberthreats. The real estate industry represents a particularly attractive target for cybercriminals, making these cyberthreats a very real and present danger for REALTORS® today. That’s because of the significant amount of personally identifiable and financially sensitive data involved in real estate transactions, such as Social Security numbers, banking information and employment details, and the fact that these transactions routinely involve large transfers of money that go through several different parties. REALTORS® need to strengthen their cybersecurity posture to protect themselves from becoming the victim of cybercrime, which can result in loss of clients, revenue and reputation. The following steps can help REALTORS® reduce the risk of cybercrime and better protect their businesses and clients: Use strong passwords. Weak passwords open the door to data breaches. In fact, an IBM study found that “compromised user credentials were the most common method used as an entry point by attackers, representing 20% of breaches studied.” REALTORS® should use complex passwords that are a combination of numbers, letters and symbols and change passwords regularly for data security. Simple passwords such as a middle name, name of a pet or children’s names should be avoided, as should using the same password across multiple accounts. Consider using a password manager and the “generate password” feature to ensure strong passwords. It’s also important to develop good cyber hygiene practices to safeguard email and passwords, including not clicking on any unknown attachments or links or using public Wi-Fi. Always check the URL. Before submitting legal documents and proprietary information online, double check that the URL is not associated with a fake website. A telltale indicator of a fake website is a misspelled URL. For example, “facebookc.om” for “facebook.com.” REALTORS® should also look for the padlock on a website which means that a site is secured by a TLS/SSL certificate that encrypts user data. Verify wiring instructions. To avoid wire fraud, which involves hackers sending homebuyers a spoofed email that appears to come from a legitimate source with instructions for last-minute changes to the wiring instructions, REALTORS® should ask clients to confirm wiring instructions by phone. The National Association of REALTORS® (NAR) recommends that REALTORS® instruct homebuyers to verify wire instructions by first calling the wire recipient using an independently verified phone number. Consult a licensed attorney. REALTORS® should also consider hiring an attorney to write a disclosure, warning clients of the possibility of transaction-related cybercrime. NAR has a wire fraud email notice template that REALTORS® can work with their attorneys to customize. While technology continues to evolve, cybercriminals are evolving too, leaving a trail of costly cybercrime in their wake across industries and sectors. According to projections these costs are escalating. In fact, the cost of cybercrime is projected to grow 15% per year over the next five years, reaching $10.5 trillion annually by 2025. No industry is immune from cyberthreats. The real estate industry is a prime target for bad actors, making it imperative for REALTORS® to take proactive steps that strengthen their security posture to protect their businesses and clients and reduce their risk of cybercrime. In 2021, Tansey Soderstrom was voted president-elect of the Orlando Regional REALTOR® Association (ORRA). On her journey to this point, Soderstrom has served as treasurer and secretary. She has also been a member of the Board of Directors as well as chaired the Budget and Finance Committee, Professional Standards, Communications Committee and Community Relations Committee. She is currently serving on the Global Committee, Governmental Affairs Committee, Strategic Planning Committee, Executive Committee, and Budget and Finance. She is also on the Honor Society for both the National Association of REALTORS® and Florida REALTORS®. The post Proactive Steps for REALTORS® to Develop a Strong Cybersecurity Posture appeared first on RISMedia......»»

Category: realestateSource: RISMEDIAOct 26th, 2021Related News

7 Proven Ways to Simplify Lead Generation and Double Your Income

Lead generation in real estate is overcomplicated. Everyone wants to “get the lead,” and perhaps each agent feels that an online lead or a paid lead is a more qualified and ready buyer or seller. Let’s face it; most aren’t, and they come with a referral fee. The most successful real estate agents with over […] The post 7 Proven Ways to Simplify Lead Generation and Double Your Income appeared first on RISMedia. Lead generation in real estate is overcomplicated. Everyone wants to “get the lead,” and perhaps each agent feels that an online lead or a paid lead is a more qualified and ready buyer or seller. Let’s face it; most aren’t, and they come with a referral fee. The most successful real estate agents with over 90% referral rates are tapping into a valuable asset—their client lists. When you simplify this business, it’s about having more conversations with more people. That’s it. And in a highly competitive, instant gratification industry, we tend to think there is some magic pill that will create transactions. If you’re a team leader coaching your agents—or you are an agent on a team looking to simplify the lead generation process while generating double or triple your sales and income—this strategy will have you working less, being more effective when prospecting, and closing more resulting in more income. The greatest gift you can give your agents is showing them how to create predictable and consistent monthly income. Implement the following strategies to help coach your team members to more successful appointments, increasing listings, sales and income for all. Organize your leads. Help your agents realize the amount of potential business they have right now with everyone they’re speaking to. Whether they are “A-level” buyers and listings prospects or “B” or “C”—meaning they are six to 12 months out before buying or selling—they still get counted on the list of potential business. When you or your team members add up the total potential business, it is extremely motivating and gives you a list of people that you need to secure appointments with. Everyone goes on the list—they will materialize eventually. Focus on future business. This is so different from what you are taught and what you do currently. You need business four, six and 12 months from now—even 18 months from now. Focusing on meeting a potential client at the stage of the process where they are, and then working with them for several months, will pay off in future listings and sales. I have worked with buyers and sellers for over 11 months and because of my tenacity and follow-up, they choose me to list their home and help them find a new one.  And then within two years, they move again and purchase a more expensive home. It pays to follow up. The fortune is in the follow-up. Opportunities aren’t lost, they go to somebody else. Many times, agents are discounting the potential buyers and listing prospects because they aren’t ready “right now.” This is dangerous because those consumers will buy and sell at some point, and if you are not in front of them, they will list or buy with another agent. Think about the open house lead you didn’t follow up with because they didn’t “seem” ready, and you saw their home listed on the MLS or from a sign in the yard. Follow up with leads forever. My strategy, and many of my coaching members’ strategy, is that they will continue to follow up with a lead forever. Just because you get “ghosted” or someone does not respond right away, it does not mean they aren’t going to buy or sell with you eventually. Keep offering value-added services to help them navigate the process and you will be the one that maximizes the opportunity. Get an appointment with a better strategy. The goal of my GoldMine Pipeline strategy and system is to provide you with a very simplified system for tracking and following up with your leads. Your next job is to get an appointment with these people as soon as possible—even if it’s just to get a quick tour of their home. Remember, the agent that adds the most value gets hired. Know your value proposition before you start your appointment setting. You must have a strategy to get an appointment. I would rather you make fewer calls and be more effective so you close more calls into appointments, than making more calls that don’t turn into listings, sales and income. Work your client list and network for new business. Every single person on your team knows people who know people who are thinking about moving. It’s been said that every person we know knows four to six people who are thinking about moving. Make it a point to have more conversations with more people every day and every week. Make 10 calls, make $20K.  Yes, I just said make 10 calls and make $20,000. If I told you and even guaranteed that at least one person would say “yes,” or at least a “maybe” would you make the 10 calls? The answer is yes because I told you that one would say yes. If your average deal is $10,000 in commissions and they want to also buy or sell, then it’s now two deals and $20,000. Agents always say that it sounds better when I say it and it does because I am attaching your success to the calls. That’s the part you need to be confident in. Know that you will make the calls and be successful, no matter what. I find it interesting that agents want leads but don’t want to talk to people about real estate. Let’s get everyone talking about real estate to more people, more often. There’s no reason why every real estate agent couldn’t sell at least one house per week. Ask your team members, or yourself, “what am I doing with my time if I am not selling a house a week?” I get it and I know firsthand what it takes to find business and convert it into a listing, sale, closing and actual income. Simplify this overcomplicated business and connect with more people every day and every week and you will generate your own success—I guarantee it! To request my GoldMine PipelineTM Strategy form that creates consistent, predictable monthly income, click here. To schedule your FREE, 30-minute strategy call with our team, click www.sherrijohnson.com/event. Sherri Johnson is CEO and founder of Sherri Johnson Coaching & Consulting. With over 20 years of experience in real estate as an agent, broker, and executive, Johnson offers coaching, consulting and keynote speaking services nationwide. She is a national speaker for the Homes.com Secrets of Top Selling Agents tour and is the Official Real Estate Coach for McKissock Learning and Real Estate Express. Johnson has also been named a RISMedia Real Estate Newsmaker in 2020 and 2021 as an Industry Influencer and Thought Leader. Visit www.sherrijohnson.com for more information. The post 7 Proven Ways to Simplify Lead Generation and Double Your Income appeared first on RISMedia......»»

Category: realestateSource: RISMEDIAOct 26th, 2021Related News

The Why, What and How for a Successful 2022

If your team hasn’t started already, now is the time to plan for 2022. It’s easy to become overwhelmed at the thought of business planning and never get around to it. To simplify the process, you’re going to establish the “why,” “what” and “how” behind business planning. Identifying the main reason why you and your […] The post The Why, What and How for a Successful 2022 appeared first on RISMedia. If your team hasn’t started already, now is the time to plan for 2022. It’s easy to become overwhelmed at the thought of business planning and never get around to it. To simplify the process, you’re going to establish the “why,” “what” and “how” behind business planning. Identifying the main reason why you and your team members are in the business is the most important part of business planning. The “why” must be deeply meaningful and emotional for you. Without a burning desire, you will never push through the hard times and do the necessary work to achieve your goals. My best advic to find your “why” is to write down everything you want to accomplish in your life, both personally and in business. It could be to retire with a million in the bank or to raise happy, healthy kids or even sail around the world. Next, have your team members set a timer for two minutes and pick only their top three goals. These will be the things that will drive you and inspire you when you are tired and discouraged. Then, set the timer for two more minutes and write down everything you need to do in the next 10 to 20 years to accomplish those three things. It might be to start a retirement account, spend more quality time with your family or take sailing lessons. Then do it again for five years, one year, one month, one week and finally, one day. What can you do today to move you toward your top three life priorities in 2022? This is how you and your team members establish your “what.” Now you can get to work on building your “how.” Just like our life goals, we want to narrow down and focus on a few priorities over a 90-day timeframe. These are quarterly targets and are not so far out that we get distracted or discouraged. An example might be focusing on generating 10 more seller leads per month, hiring a new buyer’s agent or holding your first client event. Your personal goals can and should be a part of this too. For example, you might have a goal of working no more than 40 hours a week in 2022 or being home for dinner every night at six o’clock or even taking a vacation. Now, look at those quarterly targets with monthly goals, weekly action items and daily activities. Create an ideal weekly schedule to keep you and your team structured and focused on the right priorities and meet each week to establish new action items to move you toward your monthly goals, quarterly targets and life goals. By implementing a tool like the WSS My Perfect Week Scheduler, you can outline every day in your week to look exactly like you hope it should be—lunch breaks and all. When you plan out your year, month and week, you can allow yourself to stop and smell the roses and know that you are consistently moving toward your business goals for 2022. Paul Wheeler has led Accent REALTORS® since 1992, using his energy, experience and vision for the future to provide a better business model in the real estate industry. Wheeler speaks to and teaches groups about real estate-related topics across the country and is active and supportive in his own community in Tulsa, Oklahoma. The post The Why, What and How for a Successful 2022 appeared first on RISMedia......»»

Category: realestateSource: RISMEDIAOct 26th, 2021Related News